These ads are obviously from the pre-1960s era (maybe mo like pre-'50s era). Since BT was banned from using celebs in their ads in 1964.
BT did a neat job in making cigs sound like they are GOOD for your health in 1920s-1940s cig ads. Of course, all brands in that era were tiny nonfiltered cigs.
BT actually continued to make cigs sound just as safe as candy bars in the 60s and 70s.