Saturday, December 19, 2015
BT's classical way of motivating smokers to buy certain brands...offer coupons, promos, and catalogs!
I'm late for this week in picking 3 cig ads. But these three ads all have the promo theme. Some ads used to have pack/carton coupons within em. Newport used to have the Pleasure Goods catalog while Marlboro used to have the "Miles" on every pack.
ie: If you have so and so amount of Newport PCs, you can get a compact CD player! Or Newport can send you a carton coupon for $20 off of your next carton purchase!
Of course, its now illegal for BT to have promos/coupons within their ads. And the US govt made it illegal for BT to make catalogs as well. Those promos/catalogs were nice incentives to encourage people to buy certain brands. Especially if the Marlboro/Newport/Camel smoker wanted to essentially get free stuff and all you pay for is shipping with the right amount of UPCs from the packs . Or the right amount of "Camel Cash" and "Marlboro Miles."
Cig coupons are still legal. However, not every gas station or store will not actually accept em.