Here are two ultra light ads I picked at random. I think the last time I smoked a UL was 5 years ago....and that was a Kick UL. Kick is one of those brands from a SMALL tobacco company.
During the days of buying cartons online, you could've bought cartons from the smaller tobacco companies at much cheaper prices than the cartons of big-name brands (ie: Marlboro, Newport, Salem, etc). Some of those smaller tobacco brands actually tasted like Marlboro Reds and Marlboro Lights (and Seneca menthols tasted almost like Newport 100s).
But even smoking a small tobacco company's UL brands are a waste of time and money. Since we cant buy cartons online in modern times, you're likely not gonna find the smaller tobacco cig brands OFF-line anyway.