Tuesday, September 1, 2015
"Mild" is actually a word (in the modern era) tobacco companies are banned from using on packs, cartons, and within any ads.
But before the FDA regulated cigs and the way they're advertised, the tobacco companies used the mild theme in the first half of the 20th century (when most brands were nonfiltered cigs) as a way to make certain brands sound safer and healthier if the smoker didnt wanna experience coughing or sore throats. And more importantly, the companies convinced those smokers to not quit.
Sounds similar to the mild tactic between the 70s and 90s. With the companies making low tar/light/mild cigs sound safer to smoke than full flavored filter cigs....and a lotta smokers in that somewhat modern era actually thought lights/milds are safer cigs to smoke.
But if you a fan of the mild theme, enjoy seeing these ads. I prefer my cigs to be full flavored instead of mild. Or "medium" for that matter....another banned word by the FDA.