Friday, June 19, 2015
I'm sure any readers born in the 20th century are very famiiar with the Marlboro Man. He's the one who defined Marlboros AND cigs in general during my lifetime.
When I think of smoking, "Marlboro" is the first brand to come to my mind. I'd be surprised if there's a person who's been smoking longer than me and has NEVER smoked a single Marlboro cig of ANY kind in his/her life as a smoker.
Marlboro Lights (not pictured in this ad) were the most common cigs I saw in high school and especially college. Seemed like almost all of the non-menthol ladies at my college had the Marlboro Lights. With the occasional Marlboro MENTHOL Lights ladies.
Even my own mother smoked Marlboro Lights 100s herself in my boy days. She was a rare African-American smoker who hated menthols. Although she smoked a Newport or a Benson and Hedges Menthol Light from time to time within the last 3 years of her life.
Marlboro Reds were just as popular to see among smokers in the 80s and 90s. I remember seeing a 14 year old girl (when I was in 7th grade) smoking a Red 100 from the old Red 100 Gold pack......the same pack you see in this ad. PM discontinued the gold Red 100 packs in the late 90s. Now the Red 100s come in red packs.
How many Marlboros have I tried over the years? Lets see. Red Kings/100s, ML kings/100s, ML Menthol kings/100s, Marlboro FF Menthol (Green pack) 100s, Marlboro Milds, Marlboro Smooths (the cigs which taste like candy canes), and Marlboro Blend 27s (PM's version of Camels....and the 27s DO taste a lot like Camels).
I never tried the Marlboro Mediums and the Marlboro Blacks. I think the ML menthols taste better than the FF Marlboro Menthols. The FF menthols are weaker than a Newport and weaker than even a Kool from the late 90s (before RJR bought Kools). I'd have to stop smoking for 10 years before I pick up a Marlboro FF Menthol. Otherwise, no FF menthol can beat a Newport.
But whether you smoke Marlboros or not, or even if you're a non-smoker, you gotta admit the Marlboro Man is the #1 icon in the world of smoking.
Posted by Jason T at 3:46 PM
Wednesday, June 17, 2015
I came across some Saratoga 70s ads. But all of the ones I saw have the cartoon theme. Doral is another brand with the cartoon theme in their 70s ads. But here's the only corked 120 to ever appear in the USA if some smokers/readers never heard of Saratoga before.
Overall, I think having a lady holding a Saratoga in her hand or mouth would be more glamorous than having cartoon characters. Unless PM's intention was to make Saratogas look attractive to teens during the 70s era.
PM = Philip Morris, the same makers of Marlboro and Benson and Hedges.
I bet a few teen girls actually smoked 120s even 40 years ago. But I cant see a new teen girl smoker saying "Maybe I'll start smoking by buying a Saratoga pack." I guess PM didnt wanna use ladies in their Saratoga ads because there would be no connection with ladies and corked cigs. Especially a corked 120. Ladies would've connected more with the all-white 120s called Max and Eve. Since an all-white 120 would look prettier than a corked 120 in my opinion.
I've smoked Saratoga Golds before. Yes, I'd call em a "Marlboro Red 120" taste-wise. But Newports and Marlboros are better-looking corked cigs to me. Even Camels are better-looking corked cigs (the way they smell is a different story though).
I cant confirm if Saratogas are still available right now. Since I never asked for a Saratoga pack in the FSC era.
Posted by Jason T at 1:58 PM
Monday, June 15, 2015
Too bad the actual size of a Max was never as huge as the Max cig in this ad. lol Seeing a lady lean up against a cig is eye-catching. I'm guessing it was more common to see Max ads in the 70s. When the brand first came out. I never saw Max ads anywhere in the 80s. I never even heard of em til I found the smoking boards on the net in the late 90s. At that time, I remember seeing posts from a Jacki lady who happened to smoke the Max regulars in the blue pack.
One negative about this ad is you see more of the cig than the lady herself. If she's supposed to "Meet Max," she would look better giving Max a hug.
Of course, you can't hug a cig in reality. But anything was possible in making cig ads. Especially when I think of ads with the cigs "sitting down" on couches and cigs "laying down in bed," Benson and Hedges ads in the late 90s had the theme of cigs acting like actual people.
I actually smoked a few packs of Max Menthols between '03 and '06. When I smoked em, I remember seeing the name of the brand engraved on the cig itself (just like the way Benson and Hedges were made prior to '06). It would say across the cig paper "MAX MENTHOL 120S BY KENT."
To me, Max Menthols tasted a lil bit like an "all-white Newport 100." Max is a former 120 brand made by Lorillard. The same company who originally made Newports.
(I thought Newports are made by RJR now. My Newport packs/cartons still say Lorillard on em.)
Max is also the strongest 120 I've ever smoked. It was certainly stronger-tasting than a Virginia Slims Menthol 120!
Most of the 120s I tried in the past felt and tasted more like a menthol light cig. Actually Saratoga is the only other 120 which tasted like a FF cig to me. I remember coming across a Saratoga ad on the net. I'll have to look for one.
I wouldnt mind smoking a Max Menthol pack again if this brand still existed today. It would cost more than a Newport pack (and a Marlboro pack). But they were worth it for a 120s lover who wants a brand with full flavor taste.
Posted by Jason T at 4:07 PM