Tuesday, June 2, 2015
This is one of the worst cig ads I've seen in my life
I have never come across this True ad before. If the motive behind this ad is to convince smokers to switch to True, I dont see anything appealing at all.
I do see a woman in the ad. But she's focused on looking at the art on the wall. With the True pack in the lower right. I wish I could find out the magazines that actually had this dull True ad in the 70s.
For the record, True cigs are no longer on the market in modern times. But I remember seeing the pack when I was a boy in stores. I dont think any cig vending machines had this brand.
At least the silver True packs from the 80s had a better look than the 70s version.
This ad is from an era when light cig brands (and UL brands) hit the market big time. BT didnt wanna lose customers once everyone in the 70s became fully aware smoking is bad for their health. So instead of quitting the pleasure of enjoying a cig, how about switching to a brand that's "safer" for your health?
After all, a lotta cig ads emphasized how this so-and-so light/UL brand is very low in tar. Some 70s/early 80s ads even emphasized (for example) "This light brand has only 7 mg tar." And a lotta smokers simply switched to the light/UL brands cause they were under the misconception of "Since this brand is low in tar and nic, this MUST be a safer brand for me to smoke compared to full flavor filters and nonfilters!"
With more people switching to "safer" low tar/low nic brands in the 70s, BT was able to keep making millions of bucks in cig sales instead of worrying about millions of people quitting smoking (Thanks to the Surgeon General making smoking sound dangerous for your health).
I got "safe" in quotes cause by the mid-late 90s, the truth on light/UL cigs was revealed. BT portrayed certain brands (such as True) as safe cigs. But in reality, a person smoking lights/ULs is actually smoking more cigs than a FF/NF smoker.
Since True is low in tar and nic, you would have to smoke a lot more of those cigs than usual to make up for the low tar/nic amount. And plus, your lips/fingers are always covering up the vent holes on the filters. The holes are meant to make the drags/inhales lighter than drags/inhales off of say a Newport. Since full flavor Newports have no holes on their filters.
So in reality, True never was safer to smoke than Newports and nonfiltered Camels. And the same is true for all "low tar/low nic brands." I personally cant handle smoking a light or a UL. If I wanna inhale fresh air, I'd just quit smoking after 17 years. Inhaling the outdoor air is just like smoking a light/UL to me.
Oh yeah, I remember hearing (to make up for the low tar/nic) BT adds stuff in lights/ULs they normally dont add to full flavors. Which supposedly means lights/ULs are worse to smoke in general. I'll stick with Newports and BH Golds (if I want a FF regular) thank you.
Posted by Jason T at 9:39 PM