I bet it won't be a very long time before you see this idea happen in the US...whetha the folks in Ireland approve of keeping cigs under the counter or not in stores.
In order to get people to stop smoking, we gotta hide the packs and cartons UNDER counters so nobody won't see the cigs. Makes sense to me. I just hope an Ireland smoker doesn't leap over the counter and grab the pack himself if the clerk can't find the brand the smoker is looking for.
Hiding cigs under the counter is NOT gonna help cut down on smoking in ANY country.