When you look at magazines from the 60's-80s, you'll notice times have changed since then for smokers.
I remember seeing classical Ebony and Jet mags, two mags that are basically Afro-American mags. I noticed the 70s mags (for Ebony) had TONS of pages devoted to cig ads. Even more ads than what I saw in Ebonies from the 60s!
The 70s was the decade after the Civil Rights era, and that's the same decade when the number of Black smokers started going up. The theme I saw (among cig ads) in Ebony mags from the 70s was "You'll enjoy smoking if yo give all of these menthol brands a try." The tobacco companies made menthols sound like breath mints back then. And to me, smoking menthols is still perfectly normal and pleasant today.
Antis argue this is the decade when the companies started targeting more of us and more women to take up smoking. But I could argue the reason why cig ads went up a lot in Ebony mags is because after cig commercials got banned on TV and the radio in 1971, how else are the companies supposed to advertise their cig brands?
When you look at a Ebony or Jet magazine in modern times, you'll be lucky to come across even ONE ad in those. And I bet if there IS an ad in a 2007 Ebony mag for cigs, it's likely a Newport Pleasure ad....the #1 brand for smokers of my type in the USA.
Antis pushed to get cig ads banned from most mags as well as outdoor billboards. Not because they wanted to stop women and Blacks from becoming smokers. But to stop kids from becoming smokers in particular. I think a kid will be mroe tempted to try smoking if he/she hangs out with peers who smoke. I know a cig ad never convinced ME to become a smoker. But hanging around female friends who smoke made me raise my curiosity.
Those warnings in classical cig ads are a joke. "The Surgeon General has determined that cigarette smoking is dangerous to your health."
Please! Did the SG ever pay for my child support? Then he can't determine sheet for me in my life! I make decisons for myself!!!
I got a warning of my own. I have determined that banning smoking is dangerous to the owners' financial health.
Here's another. Banning smoking causes business closures, disobedient smokers, senseless deaths, and may tempt gangs and fugitives to get away with doing jobs and trashing places more often (since the F'ked-up cops would be focused more on arresting smokers and owners ignoring the smoking ban)
And if I ever hear someone tell me again "You know smoking is bad for you," I might warn em saying those words will be VERY dangerous to their own health.