Friday, July 13, 2007

A letter to AMC in regards to an ALA ad

This is a copy of a letter I sent out to AMC, in regards to this commercial that the station is running. AMC is a cable station (American Movie Classics). The commercial is sponsored by the ALA. You can view the ad online by clicking THIS.

-- Original Message ----
From: Jay
Sent: Friday, July 13, 2007 7:47:34 PM
Subject: Commercial sponsored by the American Lung Assosciation

To Whom It May Concern:

It was brought to my attention that your station is running this commercial sponsored by the American Lung Assosciation. This commercial has a young woman lighting up a cigarette, and when she asks the guy for a kiss, her face turns into a monster-like face. And then the guy gasps, and he gets up and walks away from her.

This commercial is not only an insult towards women who smoke, but all smokers really. Smokers are not monsters who make people scared to see them in public. The message at the end of the commercial was something to the extent of "Nobody likes to kiss an ashtray." Well, the American Lung Assosciation is sending the wrong message of kissing a smoker is like kissing an ashtray. Smokers are normal human beings. Not walking ashtrays. And I know I have never seen ANYONE gasp at watching someone light up a cigarette in public, and then run away from the smoker.

This ad is encouraging discrimination towards a group of folks in society, that being smokers. I'd appreciate it if you consider taking this commercial off of your station. Because I know TV stations wouldn't run commercials that encourage discrimination towards other groups in society (ie: Blacks, Women, different religious faiths, etc). What makes encouragement of discrimination towards smokers any different from these groups?

An ad that makes smokers look like evil folks and an ad that sends the lie of smokers being walking ashtrays deserves to be taken off of the commercial reels.


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